Serta • “The iComfort iC1” • Social Activation

Serta is a 90-year-old mattress company with a problem: younger consumers don’t shop at mattress stores. So we turned it into a sneaker and created the iC1: the first Serta you can try without ever stepping foot in a store. Online preorders sold out in 48 hours and increased social conversation around Serta by 4500%, the highest in the history of the brand. Pretty chill.

Featured in Hypebeast, Maxim, Esquire, WSJ, Daily Mail, RESPECT, Adweek, Ad Age and more.