Chicago Ideas • “Music vs. Gun Violence” • Integrated

In Chicago, someone is shot every 3 hours. With 78% of gun crime committed by young, inner-city males, we needed to speak to them through a medium that would get their attention. Music. Print and outdoor executions directed you to musicvsgunviolence.com an interactive site feautring a music video titled "Put the Guns Down". At the end of the video you were invited to extend the track with a unique 20-second verse, creating a song that won’t end until the violence does.

"Put the Guns Down" Official Music Video

Common feat. King Louie, Lil Herb, Tree, Saba, Katie Got Bandz, NoName Gypsy, Nick Jr. & Mic Terror of Treated Crew