Serta • “The iComfort iC1” • Social Activation

Serta is a 90-year-old mattress company with a problem: younger consumers don’t shop at mattress stores. So we turned it into a sneaker and created the iC1: the first Serta you can try without ever stepping foot in a store. Online preorders sold out in 48 hours and increased social conversation around Serta by 4500%, the highest in the history of the brand. Pretty chill.

Featured in Hypebeast, Maxim, Esquire, WSJ, Daily Mail, RESPECT, Adweek, Ad Age and more.

FROM THE TAG:

This tag is attached and in no way required by law but let’s be honest who really reads this far down the tag of anything, much less a mattress. Maybe if we took parts of a mattress and turned them into the shoe you now hold in your hands, maybe then you’d be reading this far because you’ve committed and you’re not a quitter and people really respect that and we strategically made this a massive run-on sentence to keep you reading so it only makes sense to hit you with how the tongue is made from Ultracold™ carbon fiber-infused memory foam wrapped in Max Cold™ fabric designed to pull the heat away from your feet like ‘K Byeeee’ and leave you with a cool, comfortable feeling. The kind of feeling one might get from lying on our iComfort mattress. Or lacing up the iC1.