Serta • “Your Baby is Your Coupon” • Promo/Integrated • Director: Amanda Speeva

New parents get terrible sleep. A new mattress can increase sleep quality by over 50%. So Serta held a special promotion for struggling new parents, featuring a new kind of coupon. The Serta ‘Your Baby is Your Coupon’ Sale gave parents a discount on a new mattress when they brought their baby into any Serta retailer. For the first time, babies gave parents better sleep instead of taking it away.

‘Your Baby is Your Coupon’ generated a 38,118% increase in social engagement, 800MM+ impressions and a 90% increase in sales.